{"id":8116,"date":"2015-12-30T09:00:58","date_gmt":"2015-12-30T11:00:58","guid":{"rendered":"http:\/\/bancodosimoveis.net\/?p=8116"},"modified":"2017-05-29T10:18:40","modified_gmt":"2017-05-29T13:18:40","slug":"em-tempos-de-crise-invista-em-marketing","status":"publish","type":"post","link":"https:\/\/bancodosimoveis.com.br\/blog\/em-tempos-de-crise-invista-em-marketing\/","title":{"rendered":"Em tempos de crise, invista em Marketing"},"content":{"rendered":"<div id=\"&quot;google_image_div&quot;\"><script>\/\/ <![CDATA[\nvu(&quot;https:\/\/adx.g.doubleclick.net\/pagead\/adview?ai\\x3dCxIl5tL2CVrmBDpeghASEp4_QD7fhmOkH_43q_tYCj9-ivcABEAEg54ioHmDN8O6ArAOgAZmclL4DyAECqQI0KQBlLXiRPuACAKgDAcgDmQSqBIICT9C2TlALFSeJpWJSJIZl-kdr1w9lXUFq69g5WNedPnrLCuT7Jj5pOgCjKEcmCvOnSunANm8zQjvol9jhH5Samwm1PubjzPEoZEoIZ2Wb-haHAWDwX_wECgW9WGdNkBJzgwMx77LwuhScBaMKWdWaTKFyq498qOtWFwr-ZEgT1gDbnFhIlWNeUJmXIzxWKjHUfoTBXTiIo8G5s7kTtz2fFUw2y7I0pvJhji9JIQhN0DhAJB8IionduWYwcgFsg75ub6b-QXzgV69ZsW5kc5FhjQh9dfT9zsJ8Bj-3ADIDgq8OM4DgdUXs1DoJwPFVqynwqKjORxICTK-wpUf-7MaHNmWUwASn4s_NW-AEAZIFBAgEGAGSBQQIBRgEiAYBoAYCgAfP4-tBqAemvhvYBwHCEwA\\x26sigh\\x3d1sZ2JrfdYyI\\x26cmd\\x3dChdjYS1wdWItODMyOTkyODg0NDAzMzAyNBgC&quot;)\n\/\/ ]]><\/script><\/p>\n<p style=\"text-align: justify;\">Crise, \u00e9 a palavra que mais falamos nos dias de hoje. \u00c9 o tema mais comentado nas redes sociais, \u00e9 a palavra mais abordada nas entrevistas e afins. A m\u00eddia fala em crise, os maiores portais falam em crise. Para ter no\u00e7\u00e3o de como essa palavra \u00e9 t\u00e3o falada, \u00e9 s\u00f3 reparar quantas vezes eu repeti crise apenas em um par\u00e1grafo.<\/p>\n<p style=\"text-align: justify;\">Este artigo n\u00e3o \u00e9 para continuar falando sobre o momento que est\u00e1 afetando a nossa economia ou qualquer outra coisa e sim para mostrar que s\u00e3o nesses momentos que sua empresa precisa continuar investindo em marketing.<\/p>\n<p style=\"text-align: justify;\">Voc\u00ea pode me perguntar: O pa\u00eds est\u00e1 passando por um per\u00edodo economicamente dif\u00edcil e preciso cortar meus custos, como preciso continuar investindo em marketing?<\/p>\n<p style=\"text-align: justify;\">A verdade \u00e9 que dependendo do seu neg\u00f3cio, seja ele pequeno ou grande, voc\u00ea n\u00e3o deve cortar o custo e sim reduzir. Reduzir seu budget em marketing \u00e9 diferente de cortar este custo.<\/p>\n<p style=\"text-align: justify;\">A melhor maneira de reduzir algum custo \u00e9 analisar o que tem sido mais eficiente para o seu neg\u00f3cio, qual tipo de a\u00e7\u00e3o tem um retorno melhor do que outra e por a\u00ed vai. Por esse motivo, te indico a fazer dois c\u00e1lculos b\u00e1sicos: <strong>ROI<\/strong> e <strong>KPI<\/strong>. Veja abaixo o que significa cada um deles.<\/p>\n<p style=\"text-align: justify;\"><strong>ROI (Retorno sobre o Investimento)<\/strong><\/p>\n<p style=\"text-align: justify;\">ROI mede a quantidade de retorno de um investimento em rela\u00e7\u00e3o ao custo do investimento. Para calcular o ROI, o retorno de um investimento \u00e9 dividido pelo custo do investimento.<\/p>\n<p style=\"text-align: justify;\"><strong>KPI (Indicador-chave de Desempenho)<\/strong><\/p>\n<p style=\"text-align: justify;\">KPI \u00e9 um conjunto de medidas quantific\u00e1veis \u200b\u200bque uma empresa ou ind\u00fastria utiliza para medir ou comparar o desempenho em termos de cumprimento dos seus objetivos estrat\u00e9gicos e operacionais.<\/p>\n<p style=\"text-align: justify;\">Quando voc\u00ea consegue mensurar o ROI e o KPI, ser\u00e1 mais f\u00e1cil saber onde voc\u00ea deve cortar e reduzir os custos. Dessa maneira, o marketing seja ele <a href=\"http:\/\/superstorm.com.br\/category\/outbound-marketing\/\">outbound<\/a> ou<a href=\"http:\/\/superstorm.com.br\/inbound-marketing\/\"> inbound<\/a> continuar\u00e1 presente no seu neg\u00f3cio, o que far\u00e1 a diferen\u00e7a \u00e9 o quanto voc\u00ea investe e quais ferramentas voc\u00ea utiliza para fazer o seu neg\u00f3cio superar a crise.<\/p>\n<p style=\"text-align: justify;\">O marketing \u00e9 essencial para sua empresa, e todos sabem que o marketing anda junto com o setor comercial de qualquer neg\u00f3cio. Saber vender \u00e9 fundamental para que qualquer empresa sobreviva. Pense da seguinte maneira: <strong>O marketing gera demanda para que as vendas gerem neg\u00f3cios.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Marketing + Dados de Mercado<\/strong><\/p>\n<p style=\"text-align: justify;\">Como este momento \u00e9 delicado para muitas empresas, a dica agora \u00e9: Invista em marketing tendo como base dados de mercado, assim voc\u00ea otimiza as a\u00e7\u00f5es e tamb\u00e9m aumenta o interesse das pessoas em comprar seu produto ou contratar seu servi\u00e7o. Hoje, muitos empreendedores reclamam que o marketing n\u00e3o est\u00e1 dando certo para o seu neg\u00f3cio, por\u00e9m, deve ser porque n\u00e3o est\u00e1 trabalhando os dados de mercado do jeito correto.<\/p>\n<p style=\"text-align: justify;\">Marketing n\u00e3o \u00e9 distribuir publicidade ou qualquer conte\u00fado em massa e sim facilitar o trabalho do setor comercial de uma maneira que gere neg\u00f3cios para a empresa com o menor custo poss\u00edvel.<\/p>\n<p style=\"text-align: justify;\">Seu neg\u00f3cio est\u00e1 em crise? 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dias de hoje. \u00c9 o tema mais comentado nas redes sociais, \u00e9 a palavra mais abordada nas entrevistas e afins. A m\u00eddia fala em crise, os maiores portais falam em crise. Para ter no\u00e7\u00e3o de como essa palavra \u00e9 t\u00e3o falada, \u00e9 s\u00f3 reparar quantas vezes eu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1374],"tags":[1787,1788],"_links":{"self":[{"href":"https:\/\/bancodosimoveis.com.br\/blog\/wp-json\/wp\/v2\/posts\/8116"}],"collection":[{"href":"https:\/\/bancodosimoveis.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bancodosimoveis.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bancodosimoveis.com.br\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bancodosimoveis.com.br\/blog\/wp-json\/wp\/v2\/comments?post=8116"}],"version-history":[{"count":3,"href":"https:\/\/bancodosimoveis.com.br\/blog\/wp-json\/wp\/v2\/posts\/8116\/revisions"}],"predecessor-version":[{"id":8545,"href":"https:\/\/bancodosimoveis.com.br\/blog\/wp-json\/wp\/v2\/posts\/8116\/revisions\/8545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bancodosimoveis.com.br\/blog\/wp-json\/wp\/v2\/media\/8117"}],"wp:attachment":[{"href":"https:\/\/bancodosimoveis.com.br\/blog\/wp-json\/wp\/v2\/media?parent=8116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bancodosimoveis.com.br\/blog\/wp-json\/wp\/v2\/categories?post=8116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bancodosimoveis.com.br\/blog\/wp-json\/wp\/v2\/tags?post=8116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}